Sometime ago EoR had the inspiration to create his own alternative therapy. Taking the piss wasn't an option (it's already been done viz. Urine Therapy) so the next best thing was making an arse of True Believers.
Hence he invented Buttockology, the science (there are numerous personal anecdotes available, and countless unspecified studies have confirmed it scientifically) of healing through the buttocks. After all, if reflexology works, and iridology, why shouldn't the buttocks reflect all the body parts as well?
EoR soon realised that this was only the start, and transformed Buttockology into the more medical sounding Gloutology (as in gloutous, Greek for buttocks). It still promoted the same wacky pointless healing system for dealing with evil toxins.
Unfortunately, EoR didn't follow this through. If he had, he might today be rich: Rumpology.
EoR still thinks Gloutology is the better name but, having looked at the 'examples' Jacqueline provides, is glad he gave the idea up as a bad joke.
In passing, EoR wonders if there isn't any sarcastic lunatic idea the True Believers won't fall for and pay money for?