Q-Nothing

EoR recently had a muscle cramp in his shoulder when he woke up one morning, which got worse over a few days, and which was so severe that he couldn't turn to look to the right. A number of options presented themselves to him: book an appointment with the doctor and get some drugs, see the bowenist to realign his muscles, have needles inserted in magic points to release the stagnant qi, phone up the distant healer to sort out his aura and chakras, take some magic water to cure just about everything, or a whole plethora of incredible biomachines.

Instead, EoR chose to rest it and get a good night's sleep. Next morning, the pain was gone.

Now, if EoR had undertaken one, or more, of these therapies, he might be inclined to attribute the recovery directly to the therapy. Clealy, however, it was not related to any therapy whatsoever. So why is EoR's anecdote about an apparent miracle cure worth any less than all the open mouthed testimonials about every alternative cure?

EoR is thinking of starting up a website promoting Restology™ or possible Q-Nothing^® (as in quantum nothing) where he will spend time discussing the woes and worries of the afflicted, and then charge them large amounts of money for sending Healing Rest-Waves or Q-Enhanced Energetic Nothing Particles to mend them. There's probably a fortune in it.