Tuesday, November 07, 2006

The Dore Method: Repeat The Advertising Ad Nauseum

Here's an interesting conjunction: Dore (a miracle cure in the sense that it's a miracle if it's real) was featured in two forums this last week.

First, the home of diet-fads and dole-bludger-chasing, Today Tonight on commercial television:

Amelia's transformation, along with thousands of others around the world, has been achieved through the ground-breaking drug-free treatment known as the Dore Program. It's now being hailed as a cure not just for dyslexia but other debilitating neurological conditions like ADD, ADHD, Dyspraxia and Asperger's sydrome.

There are no lies here, just a heap of disingenuous weasel words. The transformation happened "through" the program, not necessarily because of it. The program is being hailed (loudly and widely) as the complete neurological miracle; it's just that all the hailing is by the promoters.

Wynford Dore says he's not in it for the money.

EoR ROTFL. Saint Wynford could, of course, provide his program for free if that was the case. Would any clairvoyants reading this blog like to make a prediction of how likely that would be?

Meanwhile, Dore is making another commercial push in the UK, as featured at Bad Science though, from EoR's reading, this isn't so much bad science as absolutely no science.

Still, the suckers will come, empty their bank accounts and, regardless of the nonsensical exercises, some will improve and attribute that improvement to Dore. And so the scam continues.

1 comment:

  1. This comment was deleted in error:

    Terry said:

    I have spent over £4000 with wynford.

    The treatment has not worked at all.

    I am trying to get my money back.

    if you have the same bad experiences with DDAT, then get in touch.

    I want to create a pressure group to challenge DDAT and win money back form this organisation.

    you can reach me on tm.casey@ntlworld.com


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