Saturday, October 21, 2006

Woo Products Satisfy Shonky Standards

EoR welcomes the announcement of this year's winners of the Australian Consumer Association's Shonky Awards.

Notable and deserving winners include the "Pigs Can Fly Shonky" awarded to the Life Miracle Magnetic Laundry System. Yes, the power of magnetism will make your whites whiter than white, magically lighten the weight of your wallet, and probably draw out all your power of thought as well.

Add these two magnetic balls to your washing machine instead of detergent - so the promise goes - and they’ll clean your clothes with "nature’s most powerful force". If they meant ‘water’ by that, we’d agree - washing with the balls and plain water had about the same cleaning effect as washing in plain water alone [...]. Why you’d want to add $80 worth of magnetic balls to the water is one of life’s true miracles.

The "Shonky for a Lot of Hot Oxygen" went to our old friend, which is making quite a continuing splash for itself, Oxygen4Life.

Feeling tired? Run down? Flat? Then you could drink 10ml of this product’s "bio-available oxygen" once or twice a day and "keep your body topped up with oxygen" for "enhanced quality of life". Or you could breathe - which is widely regarded as the platinum standard for oxygenating your blood. And it’s much cheaper too: the 250ml of de-ionised water, Atlantic sea salt and "bio-available oxygen" that make up OXYGEN4LIFE cost us $55. At least after being talked to by the NSW Food Authority, the company has revised its labelling and removed a number of health claims.

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